IKEA gets a new logo for the internet
In a link below you’ll see an article about the ‘tough tomato principle’ about co-evolution. This is that principle in action. First came the internet, then the internet evolved to handle images (and logos), and now logos are evolving to fit the new form factors of the internet. In this case, IKEA ditched their iconic blue and yellow for a white & transparent logo that can be overlayed on top of media for Instagram etc. | learn more