fun facts

Ikea is a nonprofit (technically)

“Ikea is a nonprofit dedicated to furthering the advancement of architecture and interior design–a cause they give a pittance of $2 million or so to a year.” Click through for an overview of their clever tax avoidance structure. | learn more

retail therapy

Ikea buys TaskRabbit. 

The Swedish master of flat-pack furniture teams up with the tech company that facilitates delivery and assembly. Great move to reduce friction for the DIFM (do it for me) customer segment. |learn more