thoughts of food

Crystal Pepsi and Tab Clear.

A fascinating aspect of the story of a huge beverage flop. “Tab Clear was released at the same time as an intentional “kamikaze” effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order […]

thoughts of food

Chef Boyardee was a real person.

“[Ettore] Boiardi sold his products under the brand name “Chef Boy-Ar-Dee” because non-Italians could not manage the pronunciation, including his own sales force: he was quoted as saying that “everyone is proud of his own family name, but sacrifices are […]

thoughts of food

Getting closer to lab grown meat.

A digestible overview video of the market and technology. Costs have come down considerably since the first $330k burger. I’d love a lab-grown option when it’s cost competitive. | learn more