big ideas

Why data centers can’t plug in.

Why data centers can’t plug in. “Grid operators must study how it will change power flows around the grid and determine whether upgrades to the system are required. That process is significantly backlogged.” It now takes over four years, on […]

big ideas

Why the West stopped making land.

Why the West stopped making land. “Since the completion of Battery Park City in 1976, there has not been a single major urban land reclamation project in the United States and only a handful of port expansions.” The piece argues […]

under the microscope

Metasurfaces: Tiny tech with big potential.

Metasurfaces: Tiny tech with big potential. “Imagine manipulating light with ultra-thin, flat sheets instead of bulky lenses and mirrors.” Metasurfaces are engineered nanostructures that can control “the amplitude, phase, and polarization of light waves” in a tiny footprint. ~ learn […]

under the microscope

Studying brain activity on psychedelics.

Studying brain activity on psychedelics. “What makes psychedelics unusual is that the experience itself may be a substantial part of how the treatment produces lasting psychological change,” one of the researchers says. A big five-year brain-imaging study found psilocybin’s “chaos” […]

retail therapy

The ads make search worse.

The ads make search worse. “The ads make the search worse.” Seth Godin argues Amazon search ads are a zero-sum toll: sellers pay to defend what they already earned, and customers cover the bill through higher prices and worse results. […]

retail therapy

Fake Temu site gives shoppers a dopamine boost.

Fake Temu site gives shoppers a dopamine boost. “I noticed the satisfaction mostly happened before the purchase: in the browsing, the comparing, the adding to cart, and the waiting for delivery,” says FakeHaul creator Jack Yang. FakeHaul tries to keep […]

retail therapy

McDonald’s secret sauce.

McDonald’s secret sauce. “McDonald’s secret sauce is really commercial surveillance,” says Jeff Chester. A WIRED reporter pulled their own file via California’s privacy law and got a 515-page dossier packed with predictions, profiles, and “attrition” math. ~ learn more

better doing

Peter has seen two kinds of work.

Peter has seen two kinds of work. This is not the main thrust of the article but it’s the most interesting part to me because it’s so relatable. “1. the “IQ 180” work. some mad scientist genius type comes up […]

better doing

Don’t believe everything you think.

Don’t believe everything you think. This advice post is off the beaten path and I like it very much. I’ll give you the 3 headings: “1. The importance of understanding your own incentive structure, and not believing everything you think. […]