The people who ruined the internet.

A reporter for The Verge spends time with the SEO operators who have long worked at squeezing money out of the internet. “I came to understand that, since the dawn of the internet, there have been people attempting to manipulate search and then people decrying those manipulations as the end of search’s ability to be useful. It works in cycles. People doing SEO find loopholes in the algorithm; critics complain about search results; search engines innovate and close the loopholes. Rinse, repeat.” ~ learn more

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