better doing

A/B test results are illusory

Some of you have heard me gripe about people A/B testing with low-traffic websites. This author explains why better than I ever could. But will marketers listen? This author quotes Upton Sinclair: “It is difficult to get a man to […]

better doing

Research: great stories undermine strong facts

“Some research shows facts are better received when presented on their own. Other studies show facts are more accepted when interwoven with stories; stories can help bridge emotional connections. If someone is trying to persuade or influence others, should they […]

better doing

The case against building growth teams

An inside look at how growth teams work (and don’t work) from Lars Lofgren, one of the early KISSmetrics growth hackers. His title: “I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.” | learn more

better doing

Your life in weeks

This is an old post from Tim Urban at Wait But Why, and I don’t think I’ve shared it before. It’s an amazing reminder of how short life can be, and therefore a timely reminder to appreciate life now. | learn more

better doing

The evolutionary benefit of friendship

“Healthy friendships offer far more than a reliable person to share a beer with. Research shows they can make us healthier, wealthier, happier and overall more successful.” | learn more

better doing

The magic moment

The moment when you have the freedom to create without the demands of publishing. This article includes a Dr. Dre quote about his first meeting with Eminem:“It’s one of those things were you just know. Something special is happening. I’m […]

better doing

Investors and operators: lessons learned from both worlds

From Brent Beshore who’s building a different sort of investment firm at adventur.es. “An essay on what investors should learn from small and midsize business operators in the trenches, and on what operators should learn from professional investors.” | learn more