better doing

The genius of the AND

The concept comes from researcher and author Jim Collins (his book: Good to Great). “Builders of greatness reject the “Tyranny of the OR” and embrace the “Genius of the AND.” They embrace both extremes across a number of dimensions at […]

better doing

Which way do you run?

A new post by Ben Horowitz of a16z. I love that he always starts his posts with rap lyrics. “The key differentiator between effective and ineffective CEOs is whether they run toward or away from major problems and challenges in […]

better doing

Daniel Kahneman: Putting your intuition on ice

The Nobel laureate spoke with Shane Parish (Farnam Street) and the conversation is juicy. One idea came through loud and clear: the master of behavioral economics thinks changing behavior is a long shot because avoiding cognitive biases is really really […]

better doing

Memos

If you can only click one link this week, this is the one. Tech executive Sriram Krishnan complied a wide-ranging list of internal memos worth reading. “Raw, not smoothened over for PR departments, they help shed light on how people really […]

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A/B test results are illusory

Some of you have heard me gripe about people A/B testing with low-traffic websites. This author explains why better than I ever could. But will marketers listen? This author quotes Upton Sinclair: “It is difficult to get a man to […]

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Research: great stories undermine strong facts

“Some research shows facts are better received when presented on their own. Other studies show facts are more accepted when interwoven with stories; stories can help bridge emotional connections. If someone is trying to persuade or influence others, should they […]

better doing

The case against building growth teams

An inside look at how growth teams work (and don’t work) from Lars Lofgren, one of the early KISSmetrics growth hackers. His title: “I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.” | learn more