retail therapy

The illusion of the millennial aesthetic

“By all appearances, Great Jones was a startup success story. Launched by the childhood friends Sierra Tishgart and Maddy Moelis in 2018, the direct-to-consumer kitchenware line positioned itself as a hipper, more affordable update to legacy brands such as Le […]

retail therapy

Amazon Prime is an economy-distorting lie

A fascinating theory of Amazon hurting consumers with monopoly power. “Amazon also uses its bazooka of cash from Prime members paying high consumer prices, laundered through third party sellers, to distort industries across the economy.” | learn more

retail therapy

The increasing complexity of product returns

“Amazon and Walmart both use artificial intelligence to decide whether it makes economic sense to accept a return. These merchants can absorb the cost. But for smaller merchants, returnless refunds are a recipe for financial disaster.” | learn more

retail therapy

Amazon, Walmart and Chinese potting soil

In 2018, the anonymous blogger behind Deep Throat IPO wrote this incredibly long post exploring the question “What would have happened if Amazon and Walmart had never been born?” It’s a fascinating exploration of the dynamics of US retail and […]

retail therapy

Brands are getting weird on social media

Thingtesting highlights a few brands that aren’t following the typical d2c script for social media: “Manicured feeds, on-brand messaging, the occasional playful meme, and an ultra-friendly member of the customer support team lurking in the comments.” | learn more