Burger King’s “Le Nugguette”. “Burger King has made a bag, and it is roughly the size of a chicken nugget.” It’s called Le Nugguette, and each one comes with a sauce charm plus a code for a four-piece nugget order. […]
A billion-dollar drive-thru side hustle. “It’s an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience,” McDonald’s CMO Morgan Flatley said, as the chain […]
Counterfeit labels slipped through USPS every day. “Postal Service tracking data showing 97% of counterfeit labels were still processed for delivery from October 2023 through February 2026.” USPS lost an estimated $3.1B in two years, and the crackdown also “mistakenly […]
Amazon’s top sellers aren’t TikTok Shop’s. “TikTok makes people want things. Amazon is where people buy things.” Only 498 sellers show up in both platforms’ top 10,000, so being big on one barely predicts being big on the other. ~ […]
Why consumers don’t want to shop your site. “Marketplace is where the world is trending not because we want to shop there but because the experience isn’t chopped.” A good reminder that if your own DTC site is harder than […]
Groupon has a re-founder. While we all stopped paying attention to Groupon, a Czech entrepreneur took it over and rebuilt it with a European team. The CFO describes this turnaround as “we’re buying a house in AAA location, but it’s […]
Amazon’s “invented auction participant.”. The FTC and 22 states allege Amazon secretly jacked up ad auction prices for years, while telling advertisers it ran “second price” auctions where winners pay “one cent more than the next highest bidder.” The complaint […]
Status hand soap era. “That shit was $90!” A $90 Loewe Tomato Leaves hand soap turns out to be a pretty efficient way to broadcast taste from the bathroom sink, even if you end up refilling the bottle later. ~ […]
McDonald’s secret sauce. “McDonald’s secret sauce is really commercial surveillance,” says Jeff Chester. A WIRED reporter pulled their own file via California’s privacy law and got a 515-page dossier packed with predictions, profiles, and “attrition” math. ~ learn more
Fake Temu site gives shoppers a dopamine boost. “I noticed the satisfaction mostly happened before the purchase: in the browsing, the comparing, the adding to cart, and the waiting for delivery,” says FakeHaul creator Jack Yang. FakeHaul tries to keep […]