This has the support of GS1, the nonprofit that runs the barcode world. “In a worldwide initiative called Sunrise 2027, the entire retail industry will sunset 12-digit barcodes and use a 2D web-enabled version going forward. The new 2D barcodes […]
I found this story fascinating despite my lack of interest in luxury brands. The hosts did extensive research and present the story and its nuances in a really entertaining way. “We tell the full history of LVMH, and how Bernard […]
“Medical professionals or “docfluencers” have inherent trust from people due to their expertise — a trait that traditional content creators might struggle to have when promoting a product. Coupled with their ability to talk about the scientific benefits a product […]
I’ve been enjoying their products and had no idea they started life as a men’s Yoga brand. “What does a guy wear to yoga? This is the question that disrupted a highly competitive activewear industry, and the question that led […]
Late last year they shuttered their d2c business. Similarly, Liquid Death no longer sells its canned water d2c, pointing customers to Amazon instead. It’s because after accounting for all costs, their margins were actually better in wholesale channels. ~ learn more
Over the years I have shared articles that reflect bits and pieces of this story. Now, a more comprehensive look. “This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by […]
They are down 85-90%, compared to 75% for the NASAQ during the dot-com bubble. “When a DTC brand is founded as a venture-backed business, profitability is rarely in the company’s DNA.” The author is himself a DTC founder (Hubble Contacts) […]
I don’t mean for this to be alarmist. I know there’s a news cycle about banning apps and whatnot. I mostly find it interesting! Tiktok and Shein are among the list. I hadn’t heard of the other two, CapCut and […]
This is mostly about a category of products called relaxers. They are used by women to straighten their hair. The author notes that they seem safe because they’re sold in stores, but they are not regulated by the FDA and […]
I haven’t encountered this first-hand yet. It seems like a pretty good idea, considering those are the items that drive a ton of excess cost and don’t please consumer. Why didn’t they do this sooner? ~ learn more