This post offers a look into the creator economics of Tiktok, Instagram and Youtube. “Professional influencers can command huge sums for sponsored posts/videos… But it’s a tough game, with enormous power laws and low chances of success. Even on YouTube, […]
“The site has been compensating “creators” since 2007, a scant two years after it launched, and only a year after Google acquired the company for a price tag of $1.65 billion.” | learn more
“In the video, Mr. Beast gives one of his subscribers the chance to survive for 100 days in a circle about 100 feet in circumference [to win $500k]. He has no access to the outside world. The circle is in […]
I just learned of a very popular YouTube creator called SSSniperWolf. In this video, you can watch her reactions side-by-side with a set of creative videos (i.e., a person painting their car to look like a cartoon). It’s about a […]
From Benedict Evans. “Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a third. Where do ad budgets […]
A popular young Youtuber shows you how the sausage is made. | learn more
“Now, you probably think of Vimeo as a smaller competitor to YouTube — the company’s been around for 16 years, and that’s what it was for most of that time. But when Anjali took over as CEO, she stopped all […]
This site’s tagline is “Everything had a first version: here you can find it!” Link to the page for Youtube’s first version. | learn more
The video sharing site was just 6 months old at the time. How fun to get this inside look 15 years later! Sequoia VC Roelof Botha had to disclose this during YouTube’s lawsuit with Viacom. | learn more
There’s a term for this: sponcon. When being paid to promote products is a sign of coolness, it might just make sense to fake it ‘till you make it by promoting products for free. 2019 is going to be a […]