better doing

Half-baked creative.

“Paul’s not a genius, neither is John. This isn’t about talent, it’s about skill. And the genius that was the Beatles happens between Paul and John, not inside of either of them.” | learn more

better doing

How you know.

A Paul Graham essay. “Reading and experience train your model of the world. And even if you forget the experience or what you read, its effect on your model of the world persists. Your mind is like a compiled program […]

better doing

Marketing directory.

“A curated directory of top marketing, branding, and PR resources.” From Jack Randall, former head of communications at Robinhood. | learn more

better doing

Crony beliefs.

Why do we believe crazy things? “Just as money can pervert scientific research, so everyday social incentives have the potential to distort our beliefs.” | learn more

better doing

How people think.

“This article describes 17 of what I think are the most common and influential aspects of how people think. It’s a long post, but each point can be read individually. Skip the ones you don’t agree with and reread the […]

better doing

95th percentile isn’t that good.

“Reaching 95%-ile isn’t very impressive because it’s not that hard to do. I think this is one of my most ridiculable ideas. It doesn’t help that, when stated nakedly, that sounds elitist. But I think it’s just the opposite: most […]