better doing

Crony beliefs.

Why do we believe crazy things? “Just as money can pervert scientific research, so everyday social incentives have the potential to distort our beliefs.” | learn more

better doing

How people think.

“This article describes 17 of what I think are the most common and influential aspects of how people think. It’s a long post, but each point can be read individually. Skip the ones you don’t agree with and reread the […]

better doing

95th percentile isn’t that good.

“Reaching 95%-ile isn’t very impressive because it’s not that hard to do. I think this is one of my most ridiculable ideas. It doesn’t help that, when stated nakedly, that sounds elitist. But I think it’s just the opposite: most […]

better doing

Why is it so hard to buy things that work well?

On build vs buy but way broader in scope. “When it comes to buying products and services, at a personal level, most people I know who’ve checked the work of people they’ve hired for things like home renovation or accounting […]

better doing

CMO secrets revealed.

“13 marketing leaders share secrets that will change how you market today.” Okay that headline might oversell it, but this is educational anyway. | learn more