Is health-tech entering its ‘influencer’ era?

“Let’s be real: most companies compete with Instagram and TikTok to engage patients in their solution, which can be a losing battle. So if you can’t beat ‘em, why not join ‘em? Of all the ways to get the word out these days, I’m seeing more interest in working with influencers. Companies in digital health are experiencing huge brand lifts because of these relationships.” ~ learn more