tech, startups, internet

Fitness app Ladder’s rise to #1.

Fitness app Ladder’s rise to #1. This was a really cool interview, and a fantastic entrepreneurial story. From near-bankruptcy to success: “We pivoted from a failing marketplace to an engineering-first fitness platform.” Discover how they cracked TikTok’s algorithm and scaled […]

retail therapy

A 25-year-old hired a TikTok coach for $400.

“She wasn’t trying to grow her personal brand: Under the coach’s guidance, Trecartin started posting three times per day about her water bottle accessory company CharCharms.” It’s working! She generated over $6 million of revenue last year. ~ learn more

retail therapy

The North Face gets social media.

“The North Face pulled an elaborate marketing stunt on TikTok and delivered some rain gear via helicopter to a woman in New Zealand, whose complaint about the brand went viral on the platform.” ~ learn more

thoughts of food

Gen Z has declared pickles are cool now.

“Centuries after European immigrants began selling the humble brined veg from their Lower East Side pushcarts, the younger generation has become obsessed with the deli sandwich’s best friend. Crunch the numbers at TikTok, and you’ll see — the hashtags #pickle […]