Amazon’s top sellers aren’t TikTok Shop’s. “TikTok makes people want things. Amazon is where people buy things.” Only 498 sellers show up in both platforms’ top 10,000, so being big on one barely predicts being big on the other. ~ […]
Stories without amplification are hobbies. “Stories without amplification are hobbies.” Avinash Kaushik’s take on TikTok: organic reach hits a ceiling, so you need to pay to amplify the right creator stories, at real scale. ~ learn more
Seed hundreds of creators. “I have personally seen 6 brands restart growth using the “hudson method” we are talking 5m a year brands to 100m a year brands.” Sean Frank’s playbook: flood TikTok with lots of small creators, then reuse […]
Fitness app Ladder’s rise to #1. This was a really cool interview, and a fantastic entrepreneurial story. From near-bankruptcy to success: “We pivoted from a failing marketplace to an engineering-first fitness platform.” Discover how they cracked TikTok’s algorithm and scaled […]
Hack reveals the phone farm flooding TikTok with Al influencers. “The hacker also shared a list with me of more than 400 TikTok accounts Doublespeed operates. Around 200 of those were actively promoting products on TikTok, mostly without disclosing the […]
“She wasn’t trying to grow her personal brand: Under the coach’s guidance, Trecartin started posting three times per day about her water bottle accessory company CharCharms.” It’s working! She generated over $6 million of revenue last year. ~ learn more
Exactly how many TikTokers can start their sales videos with “my dad is the highest paid nutritionist in…” ~ learn more
“Let’s be real: most companies compete with Instagram and TikTok to engage patients in their solution, which can be a losing battle. So if you can’t beat ‘em, why not join ‘em? Of all the ways to get the word […]
“Those protections, which are part of the Communications Decency Act of 1996, said that online computer services couldn’t be held liable for content posted on their platforms by third parties.” ~ learn more
“The North Face pulled an elaborate marketing stunt on TikTok and delivered some rain gear via helicopter to a woman in New Zealand, whose complaint about the brand went viral on the platform.” ~ learn more