Beer distributors’ ‘total beverage’ power.

The booze market is both heavily regulated and fragmented by state, which makes for interesting market dynamics. “The middle tier is the crucible of the American bev-alc industry, and California, a frequent harbinger of its broader tectonic shifts. So it’s worth teasing out the themes animating Tito’s RNDC-to-RBG defection, and putting them in historical context to examine the changing nature of power in the booze business, and how it’s reshaping the market for players large and small.” ~ learn more