The junkification of Amazon.

This writer explored the incentives that drive this: “Some of the spatulas you encounter first will carry brand names you’ve heard of before, like KitchenAid or Rubbermaid, while others will have names like IOCBYHZ, BANKKY, or KLAQQED.” I learned that these names actually make sense, in that they are designed to be trademarked with zero risk of hassle. ~ learn more