Amazon’s grocery business has become an ‘expensive hobby’.

“Amazon has introduced a dizzying array of services — Prime Now, Fresh, Go and others — in its effort to become a giant in the $750 billion U.S. grocery market. In 2017, it spent $13.7 billion to acquire Whole Foods, a price tag more than 10 times higher than Amazon had paid in any prior deal. Still, it’s just a niche player in the industry.” learn more

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