What makes entrepreneurs entrepreneurial?

A research paper by Saras D. Sarasvathy highlights his learnings from a deep survey of 30 founders in the late 1990s. He concludes that entrepreneurs use “effectual” rather than causal reasoning. “[I]t begins with a given set of means and allows goals to emerge contingently over time from the varied imagination and diverse aspirations of the founders and the people they interact with.” | learn more