Instead of a business plan, write a thesis plan

January 12, 2020 0 Comments

I love so much about this article by Roy Bahat (same guy as above, whose LinkedIn profile is stellar). Much of this mirrors the mindset we convey to Kellogg MBA students developing new ventures. “Startups, by definition, traffic in the unknown. Business plans are, for founders, a futile-feeling exercise in predicting the future.” | learn more