tech, startups, internet

Safety built into LLMs creates new risks.

Safety built into LLMs creates new risks. “malware developers added nuclear & biological weapons text to to their spyware. Goal? To trigger LLM safety refusals… so that their spyware wouldn’t be analyzed by an AI security scanner.” ~ learn more

tech, startups, internet

Goodbye SEO, hello AEO.

Goodbye SEO, hello AEO. The shift from SEO to Answer Engine Optimization (AEO) is underway. “As humans shift FROM ‘keywording’ for 10-blue links to do all the work themselves TO typing resolution questions to have the LLMs do nearly all […]

tech, startups, internet

Which table format is best?

Which table format is best? Reminder that LLMs are a new tool and we need to try hard to learn how to get the best out of them. “Markdown-KV came out top, hitting 60.7% accuracy and landing roughly 16 points […]

better doing

A million tiny whispers.

A million tiny whispers. This is a good podcast interview with a very clever content pro I used to work with, Logan Freeman. “Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing […]