This is when a product price stays the same while its quantity decreases. It happens often in the CPG world. “One upside to shrinkflation is it might save you some calories. If your candy bar is now 1.5 ounces instead […]
“With new pressures from the rise of e-commerce, growth in IoT, and consumer demands for environmental sustainability, the CPG packaging industry is facing major challenges.” | learn more
CB Insights created this great chart showing just how concentrated the CPG industry is. |learn more
Amazon and Wal-Mart are in a price war in grocery and CPG, with the latter renewing its drive for “Everyday Low Prices” to double down on its successful discount retailing strategy. Amazon’s pricing algorithm is following them down. Brands are […]