Shrinkflation has become endemic.

This is when a product price stays the same while its quantity decreases. It happens often in the CPG world. “One upside to shrinkflation is it might save you some calories. If your candy bar is now 1.5 ounces instead of 2 ounces, you’re unlikely to eat a second one and therefore your calories reduce by 25%. Of course, you don’t save any money.” | learn more