Let them compete.

“Around 2005, Jobs faced a crucial decision. Should he give the task of developing the device’s software to the team that built the iPod, which wanted to build a Linux-based system? Or should he entrust the project to the engineers who had revitalized the software foundation of the Macintosh? … Rather than pick an approach right away, however, Jobs pitted the teams against each other in a bake-off.” ~ learn more