How Rockefeller and his partners built Standard Oil.

How Rockefeller and his partners built Standard Oil. In contrast to popular accounts, Rockefeller’s empire wasn’t built on shady railroad deals but “returns to scale and capital efficiency.” From 1865 to 1872, their production expanded 20x, dropping costs by over 85%. They used that scale to crush competitors, first locally, then nationally, and even globally. ~ learn more