What’s the better business model for brands — DTC or retail?

“I looked at publicly available finances of (4) types of consumer branded companies to get an idea their business models and who is actually making money: CPG houses — P&G, Unilever, Nestle, L’Oreal; Softgoods houses — Luxxotica, VF Corp, LVMH; Softgoods single brands — Lululemon, YETI, LEVIs=; DTC softgood single brands — FIGs, Warby Parker, Allbirds, Gymshark” ~ learn more