Crystal Pepsi and Tab Clear.

A fascinating aspect of the story of a huge beverage flop. “Tab Clear was released at the same time as an intentional “kamikaze” effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order to “kill both in the process.” My father-in-law did the market research for Crystal Pepsi (that executives ignored) and noted that it was bound to fail regardless of Coca-Cola’s efforts. learn more

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