This is an interesting take published in Harvard Business Review. Summary: “To understand the value of Apple’s new goggles, it’s helpful to think about how virtual reality (VR) and augmented reality (AR) correspond to two fundamental tasks in decision making. […]
The author of this post makes an interesting, albeit premature (in my opinion), claim that retailers should be threatened by the changes that Augmented Reality and Virtual Reality will make to the shopping process. I see home furnishings as a […]
Disney Research has created a bench that includes haptic (touch/feel) feedback and augmented reality via a mirror. This might be the solution to ditching annoying VR headgear. Words don’t do it justice – you should really click this link and […]