Tag: Tim Cook

tech, startups, internet

Apple’s great flattening.

September 14, 2024

Did you see that Apple ad? The one where they crushed all the creative tools of the last several centuries into one super-thin iPad. Creatives didn’t love it. This Stratechery piece uses the ad as a jumping off point for […]

tech, startups, internet

How Tim Cook made Apple his own

November 9, 2020

I’ll take this opportunity to publicly admit I was dead wrong about Apple’s business prospects when Steve Jobs died. Oops! “The industrial engineer has turned Steve Jobs’s creation into a corporate colossus, delivering one of the most lucrative business successions […]