The author of Alchemy built a career applying the practical outcomes of behavioral economics. “Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the […]
I recently finished reading Rory Sutherland’s book Alchemy. This concept of his made its mark on me, and I’ve been able to use it a handful of times already. Dave Baily expanded it into this short blog post that highlights […]
“But this efficiency obsession [among economists] also leads conservatives to defend free market capitalism on fallacious grounds. In truth free markets are not really efficient at all. Admiring capitalism for its efficiency is like admiring Bob Dylan for his mellifluous […]