fun facts

Have you heard of Edward Bernays?

The ‘Father of Public Relations’ was Sigmund Freud’s nephew, and is credited with creating the field of PR. His resume is long and impressive (although not always great for the public), including this: “He was instrumental in making it acceptable […]

better doing

Being better than your resume. 

Remember the research about why entrepreneurs start companies rather than join them? This interesting article digs into how people make choices on whether to invest in signaling (resume building) or ability (skill building). | learn more