retail therapy

The end of the millennial lifestyle subsidy.

“It was as if Silicon Valley had made a secret pact to subsidize the lifestyles of urban Millennials. As I pointed out three years ago, if you woke up on a Casper mattress, worked out with a Peloton, Ubered to […]

retail therapy

Important attributes of modern consumer brands

From True Ventures, investors in Blue Bottle Coffee, Fitbit, Madison Reed, Peloton, and Ring. “From these experiences, we’ve developed a list of attributes they embody that we find essential when evaluating investment opportunities in next-generation brands and products.” | learn more