This is a post about marketing, believe it or not. “I used to go get bagels and coffees on Saturday mornings with my wife. I would always order a toasted sesame bagel with cream cheese. The bagel always came out […]
I learned of this incredible marketing thanks to a coworker! “This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name […]
“There’s an entire marketing ecosystem for startups to build – and it will explode as all the venture dollars web3 startups have raised rushes to find new users.” | learn more
“A curated directory of top marketing, branding, and PR resources.” From Jack Randall, former head of communications at Robinhood. | learn more
“13 marketing leaders share secrets that will change how you market today.” Okay that headline might oversell it, but this is educational anyway. | learn more
“When they announced their retirement after 28 years of collaboration, I felt it was time to celebrate their marketing genius with 5 lessons.” | learn more
“With Travis Scott, no creative choice is obvious or predictable. In fact, he didn’t even want his first album to be released on CD, still the standard format of the day in 2015.” | learn more
“OnBuy estimates Lil Miquela will make about $11.7 million for her creators this year.” Then again, fictional characters for marketing are nothing new. | learn more
This week we have more talk of Oatly! First, you can read this comparison of Oatly to Coke, sugar and cigarettes along the lines of misleading health marketing. But don’t stop there, because the comments criticizing the comparison are salient.