fun facts

Iceland: Where one in 10 people will publish a book.

Iceland: Where one in 10 people will publish a book. “There is a phrase in Icelandic, “ad ganga med bok I maganum”, everyone gives birth to a book.” Iceland has 300,000 people, and “One in 10 Icelanders will publish one.” […]

better doing

Move upstream to solve problems before they happen

 “In 1998, 42 percent of Icelandic 15- and 16-year-olds reported having been drunk in the previous 30 days. Almost a quarter smoked cigarettes daily, and 17 percent had already tried cannabis.” Twenty years later, teenage culture had been completely transformed […]