How Shein beat Amazon at its own game — and reinvented fast fashion.
Here’s a crazy stat: “In June, the company accounted for 28% of all fast fashion sales in the U.S. — almost as much as both H&M and Zara combined.” | learn more
Here’s a crazy stat: “In June, the company accounted for 28% of all fast fashion sales in the U.S. — almost as much as both H&M and Zara combined.” | learn more
They’ve been focusing on sustainability in their supply chain for a while, and are making an Amazon-esque move by opening it up as a service to other brands through a B2B service called Treadler. | learn more
“According to Bloomberg, the plant has burned about 15 tons of discarded clothing from H&M so far in 2017…” | learn more
Consider the legacy model of apparel: Months-long design followed by manufacturing to build up inventory, topped off with a markdown cadence at at the end of the cycle. Repeat seasonally. Much about retail apparel has started to change… consider Zara […]