better doing
Know the customers’ “jobs to be done.”
I love this framework by Clayton Christensen. He asks the question, “Why did you hire that milk shake?” | learn more
Tag: Harvard Business School
better doing
Buying time promotes happiness.
Time is a more finite resource than money, and research has shown that time-scarcity is a driver of unhappiness. This paper from researchers at Harvard Business School (among others) demonstrates that spending money to save time (i.e. hiring others to […]