fun facts

PersonalityMap.

“[A] platform to help you understand the relationship between “everything and everything” with regard to human psychology. We provide access to over 1 million correlations spanning personality, demographics, behaviors, and beliefs. In addition, we provide a powerful and one-of-a-kind interface […]

retail therapy

lululemon’s white space

The popular athleisure brand is unique for having a single brand that appeals to multiple varied demographics at once. “It seems counter-intuitive. A young professional does not want to be associated with the suburban mom. And the suburban mom does […]