Late last year they shuttered their d2c business. Similarly, Liquid Death no longer sells its canned water d2c, pointing customers to Amazon instead. It’s because after accounting for all costs, their margins were actually better in wholesale channels. ~ learn more
Thingtesting highlights a few brands that aren’t following the typical d2c script for social media: “Manicured feeds, on-brand messaging, the occasional playful meme, and an ultra-friendly member of the customer support team lurking in the comments.” | learn more
Venture firm Starting Line analyzes the economics of a product drop, using a real example from its d2c portfolio company. | learn more
Stephan Aarstol, the founder of Tower Paddle Boards (backed by Mark Cuban), created NoMiddleMan.com to try and remove the need for d2c brands to pay a big portion of revenue to Amazon and Google for the privilege of reaching customers. | learn more
Teddy Citrin of Greycroft published this interesting analysis of the d2c landscape by product category, ranking barriers to entry, purchase frequency, average order value and more. Make sure to click-thru to the google doc. It’s about a year old but […]