better doing

A strategy for B2B content.

Josh Shultz shares his approach to creating a system that arms salespeople to have useful, data-backed conversations. “By the time you talk to a prospect, you’ll know: their exact pain point, what they want, what they are most interested in […]

tech, startups, internet

Cathie Wood and content strategy

This is a fascinating perspective on content marketing by Ranjan Roy from Margins. “For those unfamiliar, Cathie Wood runs a portfolio of ETFs. The flagship and most famous one is the ARK Innovation ETF (ARKK).” | learn more

better doing

Why content is king

“We’re going to analyze media from a systems perspective, and explore the properties that make it a good source of power.” | learn more