better doing

Gimmicky product display boost sales.

“In 2 field experiments and 4 online experiments, researchers found that: When a candy store displayed boxes of chocolates in a cylindrical shape (vs a standard cube), sales increased by 189.3% …” ~ learn more

oh, chicago

Goodbye, chocolate factory.

Many of you will remember catching a whiff of chocolate as you cruised past the Blommer Chocolate factory at 600 W Kinzie. This week, they shut down operations at the factory after 85 years. ~ learn more