retail therapy

When brands got horny.

“For a time, acting sassy or edgy was enough for brands seeking to break through the social-media noise. These days, however, the golden ticket is acting horny.” | learn more

retail therapy

DTC’s very bad, no good earnings week.

It’s actually impressive just how unprofitable of a business these brands are in. “Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.” | learn more

tech, startups, internet

When we design our identities from scratch.

Sarah Guo thinks pseudonymity will help us all use the internet better. I’m seeing more pseudonymous writers building names for themselves lately. Without any credentialing they manage to build brands and audiences based solely on merit. | learn more

retail therapy

Brands are getting weird on social media

Thingtesting highlights a few brands that aren’t following the typical d2c script for social media: “Manicured feeds, on-brand messaging, the occasional playful meme, and an ultra-friendly member of the customer support team lurking in the comments.” | learn more

better doing

Brands improve people’s performance

“When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.” | learn more

retail therapy

Resetting online commerce

From Benedict Evans: “What’s going to happen in ecommerce and retail? TV? TV ads? Retail? Brands? Online advertising? There are half a dozen huge industries where all of the cards are being thrown up in the air, and no-one really […]