retail therapy
When brands got horny.
“For a time, acting sassy or edgy was enough for brands seeking to break through the social-media noise. These days, however, the golden ticket is acting horny.” | learn more
Tag: brands
thoughts of food
How do curated grocers make their product selections?
“Stores like Pop Up Grocer, Foxtrot and Goodgood have set up retail spaces that showcase the best new brands in the food, drink and personal care spaces. Which brands make the cut?” | learn more
teaching the kids
Higher education can rediscover its purpose.
“These institutions have spent too much time and money building their brands and not enough educating their students.” This opinion piece published in the WSJ makes some suggestions. | learn more
retail therapy
DTC’s very bad, no good earnings week.
It’s actually impressive just how unprofitable of a business these brands are in. “Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.” | learn more
tech, startups, internet
TV, merchant media and the unbundling of advertising.
From Benedict Evans. “Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a third. Where do ad budgets […]
tech, startups, internet
When we design our identities from scratch.
Sarah Guo thinks pseudonymity will help us all use the internet better. I’m seeing more pseudonymous writers building names for themselves lately. Without any credentialing they manage to build brands and audiences based solely on merit. | learn more
retail therapy
Brands are getting weird on social media
Thingtesting highlights a few brands that aren’t following the typical d2c script for social media: “Manicured feeds, on-brand messaging, the occasional playful meme, and an ultra-friendly member of the customer support team lurking in the comments.” | learn more
better doing
Brands improve people’s performance
“When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.” | learn more
retail therapy
The great Canadian generic brand invasion
“How Canadians got so good at making generic products that are as good—or possibly, even better—than the name-brand equivalent.” | learn more
retail therapy
Resetting online commerce
From Benedict Evans: “What’s going to happen in ecommerce and retail? TV? TV ads? Retail? Brands? Online advertising? There are half a dozen huge industries where all of the cards are being thrown up in the air, and no-one really […]