Tag: Avinash Kaushik

retail therapy

Stories without amplification are hobbies.

June 14, 2026

Stories without amplification are hobbies. “Stories without amplification are hobbies.” Avinash Kaushik’s take on TikTok: organic reach hits a ceiling, so you need to pay to amplify the right creator stories, at real scale. ~ learn more

better doing

The sports marketing measurement playbook.

February 22, 2026

The sports marketing measurement playbook. “L5 is the land of Big Numbers. They look very impressive on slide decks (”450m IMPRESSIONS”). At this level, you are measuring activity, not outcomes.” Avinash Kaushik lays out a 5-level playbook for sports marketing […]