retail therapy

Rory Sutherland interview.

The author of Alchemy built a career applying the practical outcomes of behavioral economics. “Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the […]

better doing

The opposite of a good idea is a good idea.

I recently finished reading Rory Sutherland’s book Alchemy. This concept of his made its mark on me, and I’ve been able to use it a handful of times already. Dave Baily expanded it into this short blog post that highlights […]