They seem to have figured out a better method for targeting in-game ads to users, creating performance comparable to Meta ads in a new high-value channel with a differentiated audience. ~ learn more
“For decades, the economic relationship between consumers of content and the providers of content has been hidden behind business models that were monetizing our attention. We didn’t put too much thought into it because we were getting what we wanted […]
From Benedict Evans. “Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a third. Where do ad budgets […]
I think this is the pitch deck that Eduardo Saverin used to drum up advertising revenue for the social network. One interesting fact: they added 10k members in the first week of April 2004. | learn more
“I think I’ve finally found one part of the economy where I’m already seeing a kind of stagflationary dynamic play out—Facebook ads.” | learn more
Benedict Evans: “The bigger Amazon gets, the more it’s worth reading the accounts. Does AWS subsidise the whole thing? Is the revenue $250bn – or $450bn? And is that ad business just a footnote, or is it bringing in more […]
“Go back to the 1990’s via this nostalgic TV simulator and relive the original ads, music videos, movie trailers, shows and more!” | learn more
Every year venture capital all-star Mary Meeker releases a report with loads of data about the world going digital. I’ve decided to showcase my favorite slides and what I took away from them. Internet advertising is still growing, and it’s […]
This is an interesting post about how effective the advertising barrage is at targeting and repeatedly exposing users to ads. In this case, for modern breast pumps. | learn more
Zack Kanter writes about how he defines Amazon’s business. It’s a fairly interesting, though not totally novel, analysis. What most caught my eye is his argument that their advertising business is creating a crack in their mighty facade. This is […]