better doing
On writing better: sharpening your tools
Improve your writing with the tips in this article. Destroy your passive voice. | learn more
retail therapy
Amazon wins battle for ’.amazon ’ domain names
“Amazon recently won a seven-year battle to quite literally capture the last word in e-commerce.” | learn more
retail therapy
The inside story of a Burger King ad campaign
The Whopper Detour campaign sold $0.01 Whoppers from the BK app, only while customers were at a McDonalds. Genius. “Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI” | learn more
to your health
The surprising health benefits of meth
For those keeping track, these common recreational drugs are all finding useful clinical applications: ketamine, psilocybin, and now meth. “In low, pharmaceutical-grade doses, methamphetamine may actually repair and protect the brain in certain circumstances. But stigma against the drug could […]
to your health
Insurers find ways to deny mental health care
This came as a surprise to me – I actually believed that insurance coverage for mental health was generally good until reading this. “The Mental Health Parity and Addiction Equity Act, a landmark law passed more than a decade ago, […]
on the blockchain
Andreas Antonopolous on what happens when bitcoin takes over
If you’ve never heard Andreas talk before, this is a great opportunity. The guy lives in his own world, and we might all be living there with him in the future. “In this episode … [w]e talk about his influences, […]
on the blockchain
The world’s first blockchain battle royale with cheese
More blockchain games! “Cheeze Wizards is a social, crypto-native experiment where players summon Wizards to compete in a global tournament for the title — and prize — of Big Cheeze.” | learn more
tech, startups, internet
Sofar, the latest Union Square Ventures investment
“At a Sofar, you are sitting on the floor in a room full of mostly strangers, listening to artists you’ve never heard of, perhaps in a city you’ve never been to before, and yet it’s possible to feel comfortable and […]
tech, startups, internet
Fundamentals of product-market fit
What is product-market fit and how do you know when you have it? This article nicely summarizes some of the best thinking on the subject. | learn more
tech, startups, internet
Show me the money, not just the customer
A post by Mohanbir Sawhney, a fellow Kellogg instructor, highlights how spending decisions really work. “This post explores how companies can get customers to justify how they are going to pay for a product or service and how they can target […]