better doing

The 13 immutable reads on choosing what to work on

“When our startup failed, I didn’t know what to do next.” From Vasili Shynkarenka, an entrepreneur who’s YC-backed company failed. He then “devoured hundreds of books, articles, and videos on how to choose what to work on (or, more generally, […]

thoughts of food

Pet food mislabeling

“Should you feed your dog organic, biodynamic, grain-fed, non-GMO, high-protein, low-carb, unpasteurized, cruelty-free, free-range, soy-lacto-egg-free caribou Num-Nums? Particularly when their last meal was cat vomit?” | learn more

thoughts of food

How tax policy gave us White Claw

Interesting background on everyone’s favorite Drink of Summer 2019. The ingredient profile of a vodka soda and the tax profile of a beer. It took real innovation to bring this product to market and avoid the tax implications of using […]

better doing

The Monty Hall problem is a paradox

“A veridical paradox produces a result that appears absurd but is demonstrated to be true nonetheless.” This is one example of a class of paradox that gives us a window into bad human decisions. | learn more