better doing

A/B test results are illusory

Some of you have heard me gripe about people A/B testing with low-traffic websites. This author explains why better than I ever could. But will marketers listen? This author quotes Upton Sinclair: “It is difficult to get a man to […]

better doing

Research: great stories undermine strong facts

“Some research shows facts are better received when presented on their own. Other studies show facts are more accepted when interwoven with stories; stories can help bridge emotional connections. If someone is trying to persuade or influence others, should they […]

fun facts

The woven air-conditioner

Two things to note here. First, industrial designer Maxime Louis-Courcier created a no-power A/C that naturally absorbs heat to reduce the temperature of a room during the summer using Phase Change Materials (PCM). Second, he documented the process of creating […]