better doing

How I Optimize

My personal mission is to spend my time working on interesting projects alongside people who I like and respect. How did I get there? Luck found me I’ve been successful and I’ve been lucky. The two are inseparable. Out of […]

fun facts

Ikea is a nonprofit (technically)

“Ikea is a nonprofit dedicated to furthering the advancement of architecture and interior design–a cause they give a pittance of $2 million or so to a year.” Click through for an overview of their clever tax avoidance structure. | learn more

fun facts

College students enrolling in ‘adulting’ classes

We can and should laugh at this. And we should also shed a tear for the sad reality that our education system doesn’t leave kids well prepared to live in modern society. Maybe schools should teach how to understand taxes, […]

retail therapy

The do’s and dont’s of creating a D2C brand

“When it comes to creating a great D2C brand, there are so many little moving parts to consider. So we thought it would be worth checking in with marketers who have remarkable D2C experience for their advice on the subject. […]

better doing

‘Connectors’ may help reduce employee turnover

“You know those people you just love being around? They’re outgoing, positive, and always seems to make everyone around them better? Researchers call them “connectors,” and a new study suggests they can help improve the work experience and ultimately reduce […]

better doing

Wittgenstein’s ruler

“Unless you have confidence in the ruler’s reliability, if you use a ruler to measure a table, you may also be using the table to measure the ruler.” | learn more

tech, startups, internet

The ‘let me go back’ product strategy

This is another letter on strategy from Joel Spolsky written in 2000. Great stuff – especially the Excel examples (he was an Excel product manager). “When you’re trying to get people to switch from a competitor to your product, you need to […]