thoughts of food

Banza’s redesign of their mac & cheese line.

“What Banza did next should surprise most marketers – they abandoned their RTB and chickpea messaging. But Bazna realized that the category driver in mac & cheese, unlike plain pasta, is indulgence and the chickpea messaging was holding them back. […]

thoughts of food

Can processed & deli meats be healthy?

Dr. Robin Berzin of Parsley Health: “I realized what an important issue this was to discuss after seeing the reactions to an Instagram story I posted with a photo of a meal I often prep for my kids: High-protein chickpea […]

under the microscope

The ultra-selfish gene.

This covers gene drives and daisy chain drives, which are pretty new territory for me. “We now have the power to genetically modify entire species by inserting certain genes into them with brute force. Doing this to malaria-carrying mosquitoes could […]

to your health

Alla about ketamine.

“Kevin undergoes ketamine therapy on-camera, exploring its efficacy, safety, and the science behind this controversial treatment.” I didn’t watch this whole 2-hour video. I did, however, find Dr. Jennifer Ellice to be a great communicator and this quote felt accurate: […]

better doing

How to restore commitment in bargaining.

This economist found sunglasses in Brazil are only available at specialty stores that bargain like US car dealerships — “I’d love do give you this price, let me ask my finance manager.” ~ learn more

oh, chicago

How Chicago became so huge.

Transportation! By being so close to Lake Michigan and the Des Plaines River, it became a critical connection between the Great Lakes and the Mississippi river. Then came the markets. Then came the railroads. Then came the airports. “It ended […]

fun facts

What is a liminal space?

Reddit users explain it to imaginary 5 year olds. “Liminal spaces are often familiar (looking) spaces that you associate a certain function and/or setting with, but you whitness [sic] them in a new or unfamiliar context. A city devoid of […]

fun facts

The fun scale.

The difference between Type I and Type II fund. “Everybody likes fun. And fun, like anything, can be nuanced; not all fun is created equal.” ~ learn more