better doing
Know the customers’ “jobs to be done.”
I love this framework by Clayton Christensen. He asks the question, “Why did you hire that milk shake?” | learn more
Category: better doing
better doing
Which is more important: new account growth or account expansion?
This post by Tomasz Tunguz answers the question: “If you have one marketing dollar to spend on your startup’s growth, should you spend it on acquiring a new customer or on expanding an existing customer?” | learn more
better doing
Learning from 3 years of bra engineering.
I am a big fan of these sorts of public “what we learned” posts – especially when they’re not written as a company post-mortem. I think we can all learn from Bra Theory founder Mona Zhang and her team’s journey. […]
better doing
Limiting social media use reduced loneliness and depression in new experiment.
“A new experimental study out of Penn State, however, directly links more social media use to worse emotional states, and less use to better.” This newsletter does not count as social media (says me)! | learn more
better doing
What should you do with your life?
Writer and masters student in cognitive science Alexey Guzey writes: “I ask a lot of people about their life plans. At least half of them tell me that they have no idea where to move and are just coasting along, […]
better doing
How Superhuman built an engine to find product/market fit.
“Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.” | learn more
better doing
Defensive decision making: what is best vs what looks best.
“Sometimes we make decisions based on how they will look to others rather than whether or not they will produce the best outcomes. This article looks at why we tend to do that, and what we can do instead.” | learn more
better doing
The four phases of a partner/co-founder relationship.
Carlos Espinal of Seedcamp shares some thoughts on the phases of these relationships, which apply to both investment firms and startups. | learn more
better doing
The incentives for groupthink.
Academic departments are trending toward conformity. “According to arguably the best-designed survey of American faculty beliefs since the early 1970s, which was carried out in the mid-00s, only 3.6% of humanities faculty members and only 4.9% in the social sciences […]
better doing
The McRib effect.
“When the McRib is available, the S&P 500 has an average daily return about 7 basis points (0.07%) higher than on days when it is not available. To put that into perspective, when annualized, that difference would be 19% every year.” […]