JPMorgan’s $175 million oops.

“That is, in some sense, JPMorgan paid Frank [the startup it acquired] $175 million for an email list. … It went poorly.” In their defense (hah, not really) there were 4.3 millions of those emails. Unfortunately they were emails bought from a broker for $100k then enriched “use “synthetic data” techniques to create 4.265 million customer names, email addresses, birthdays, and other personal information.” ~ learn more