I did not know the background of the phrase “don’t mess with Texas” until reading this. What great marketing. It was invented to solve the problem of littering on Texas highways by “Bubba’s in pickup trucks.” ~ learn more
They bought the rights to the brand and website out of bankruptcy and decided that it’s a better name so they’re switching to it. ~ learn more
“The ideal branch is in an upper middle-class neighborhood on a corner of Main Street and Main Street.” Thinking back to the first bank account I ever had, it was at the corner of the nearest major streets to my […]
“The history books make it seem like everyone was wiped out during The Great Depression stock market crash but most people didn’t even own stocks back then. … Merrill Lynch tried to change all that when they tasked Louis Engel […]
This has the support of GS1, the nonprofit that runs the barcode world. “In a worldwide initiative called Sunrise 2027, the entire retail industry will sunset 12-digit barcodes and use a 2D web-enabled version going forward. The new 2D barcodes […]
I found this story fascinating despite my lack of interest in luxury brands. The hosts did extensive research and present the story and its nuances in a really entertaining way. “We tell the full history of LVMH, and how Bernard […]
“Medical professionals or “docfluencers” have inherent trust from people due to their expertise — a trait that traditional content creators might struggle to have when promoting a product. Coupled with their ability to talk about the scientific benefits a product […]
I’ve been enjoying their products and had no idea they started life as a men’s Yoga brand. “What does a guy wear to yoga? This is the question that disrupted a highly competitive activewear industry, and the question that led […]
Late last year they shuttered their d2c business. Similarly, Liquid Death no longer sells its canned water d2c, pointing customers to Amazon instead. It’s because after accounting for all costs, their margins were actually better in wholesale channels. ~ learn more
Over the years I have shared articles that reflect bits and pieces of this story. Now, a more comprehensive look. “This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by […]