AI-generated ads win, as long as users don’t know.

AI-generated ads win, as long as users don’t know. “Across studies, we find that genAI-created ads consistently outperform both human-and genAI-modified ads, increasing click-through rates by up to 19% in field settings.” Visual generative AI shows more promise in creating ads from scratch than merely enhancing human designs. But… “Finally, we find that disclosing AI involvement in ad generation significantly reduces advertising effectiveness by up to 31.5%, underscoring trade-offs relevant to evolving AI disclosure policies.” ~ learn more